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COIMA has been awarded as Strongest Brand Southern Europe Developers Office in the EUROPEAN REAL ESTATE 500 ranking by the European Real Estate Brand Institute, that has established the main brand performance index for the European real estate sector.
The index is based on data collected throughout to the greatest empirical study on real estate brands, which employs the “REB potential brand model”, scientifically warranted by the European Real Estate Brand Institute. The study intersects over 81 individual analyses carried out on more than 1.400 corporate brands, evaluated every year by over 113,000 experts of the field and about 460,000 final users in 45 European countries. All the relevant corporate brands in the following subsectors are evaluated: Architects, Analysts and Experts, Asset Managers, Banks, Brokers, Business Campuses, DEBT Consultants, Logistics Developers, Office Developers, Retail Developers, Residential Developers, Facility Managers, Integrated Real Estate Managers, Investors, Lawyers, Project Managers, Property Managers.
The scope of the research is to analyse the status quo of the brand positioning and strength according to the European real estate experts. Other than measuring the brand awareness, a series of KPIs are evaluated using a scale model. The absolute brand strength is calculated adding up the scores obtained in the different investigated criteria.
Brand trust: trustworthiness, success, sustainability, regional competence, adherence to budget and schedule, personal experience
Brand experience: uniqueness, quality of project management and implementation, problem-solving expertise, intention to reuse, intention to recommend
Brand behavior: innovation, flexibility, competence in digitization
Brand reach: international experience
This year the COIMA brand has been strengthened with the creation of a holding by all the historical shareholders and has brought to the establishment of the COIMA Group after more than 40 years from the creation of COIMA Srl in 1974. With a strategy based on urban regeneration, ESG and digital, the Group has the aim of reaching an overall stabilised assets under management of €10 billion in the next three years.
Read more: https://www.reb.institute/en/real-estate-500/brand-model/